Process of Strategic Mapping

Min 3 pages long and include the following: 

Introduction: In this part of your essay you will need to introduce your topic and provide a very brief overview of the key points you plan to make in your paper. 

Analysis: In this section you will present the actual comparison and contrast between BAA’s approach to the Balanced Scorecard and more traditional approaches. 

Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings.  Do your best to convince your reader (aka, your professor) as to your position.

Additional Instructions:  Your essay should be 3 to 4 pages in length (not counting your title page or references).  You must include a title page and a list references.  APA formatting is preferred.



Explain the process of strategy mapping and how it relates to performance management and establishing value propositions. You may discuss this theoretically or use the Glacier Inn case study presented in the Armitage and Scholey (2009) document in your readings to serve as an example for integrating these ideas.  

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