5B exercise question :

5B exercise question :

Step 1 Review material about coca cola and at the coca cola website. Review current news articles about coca cola company.

Step 2 Review information about a major rival to coca cola company.

Determine whether you believe COCA could or should try to acquire. Give the pros and cons of such a horizontal integration strategy. Recall that coca cola recently acquired rival.

Q2. End of Chapter 6 and do Exercise 6A “Perform a SWOT Analysis for Coca-Cola” as an individual, one page assignment.

6A Exercise : Develop a SWOT Matrix for coca cola

Company.  Follow all the SWOT guidelines provided in the chapter, including notation (for example, S4, T3) at the end of each strategy.Include two strategies in each of the four (SO,ST, WT, WO) quadrants. Be specific regarding your strategies, avoiding generic terms such as forward integration.