1. What is Programmatic Advertising? 2. What is RTB?

1. What is Programmatic Advertising?
2. What is RTB?
3. Discuss potential advantages and disadvantages of programmatic advertising from the view of marketers (companies or advertisers) and from consumers.
watch two videos then answer questions:
•https://www.youtube.com/watch?v=86qHw2w0rPc – Programmatic ad
•https://www.youtube.com/watch?v=-DiIsrJUsRU – RTB