MKT 402 – Market Pricing Discussion Question 1 :

  “ Week 8 “  Discussion Question 1 :  

“Break-even Analysis” Please respond to the following:

• Assess the impact using incremental break-even analysis could have on a company when compared to using the more common break-even analysis. Use specific examples to support your assessment.
• Provide a scenario in which a break-even sales analysis for reactive pricing would be the best option for a company.