MKT 578 Week 6 Team Assignment ( Public Relations Plan – Paper & Presentation ) ~ Perfect Tutorial With References (Scored 100%)

Week Six: Public Relations Planning

Details

Due

Points

Learning Team

Learning Team Project: Public Relations Plan

Resources: University of Phoenix Material: Public Relations Learning Team Project; Week Two Problem Framing Paper; Week Three Public Relations Stakeholders Paper; Week Five Public Relations Planning Paper

Prepare a plan of 3,500 to 5,000 words based on the organizational scenario described in the Learning Team’s Weeks Two and Five assignments, as well as the Individual assignment for Week Three. This assignment incorporates the prior three project installments, while integrating new information relevant to developing and implementing a public relations response or campaign for the selected scenario.

Include the following in the plan:

·         The detail discussed in prior papers, with applicable additions, changes, deletions, explanations per previous feedback,  regarding organizational background, the problem or opportunity facing the organization, the publics and target audience(s), the objectives targeted by the campaign, the research requirements, and the public relations tactics

·         Additional public relations messages delivered via web-based and social media

·         A thorough discussion regarding projected costs and how expense will be managed to keep the effort within budgeted constraints

·         A discussion of the crisis management implications inherent to the scenario

·         Contingency plans for potential information that has yet to be disclosed regarding the scenario or another potential event that could compound the severity of the existing scenario

Additionally, create and submit a 15- to 20-slide Microsoft^® PowerPoint^® presentation that includes detailed speaker notes that illustrate how the material would be delivered to an audience.

(Please note: Cutting and pasting content from the paper is not appropriate for the speaker notes, since that would amount to reading the paper to the audience which is not a best practice for effective and competent presentation delivery).

Format your paper consistent with APA guidelines, posting it and your PPT to the Assignments link.

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