MKT 578 Week 4 Individual Assignment ( Ethical and Legal Issues Paper ) ~ Perfect Tutorial With References (Scored 100%)

Week Four: Public Relations Messages for Print Media, Television, and Radio

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Due

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Individual

Ethical and Legal Issues Paper

Resources: The Practice of Public Relations

Use available outside research sources from the library and the web to select a company, organization, or government entity that has had to use public relations to address a serious problem or crisis that emerged unexpectedly. The events described should have occurred within the past 10 years.

Identify two public relations messages and two public relations practices that were used to address the crisis.

Write a paper of 1,050 to 1,400 words evaluating the legality and ethicality of the public relations messages and practices that you identified.

Critique the organization’s public relations implementation and be sure to make recommendations regarding what, in your view, could have been done better.

Support your recommendations using information obtained from your required readings, as well as other organizations that could serve as benchmarks.

Use a minimum of four academic quality references, two of which are peer-reviewed

Format your paper consistent with APA guidelines.

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