For “WriteMaster” only- Please use the previous “Case Study”
-
Put yourself in the position of marketing manager for the restaurant organization.
- You will need to gather some information before writing. You should also look into the secondary literature regarding current information in restaurant sales.
- Distribution
- Identify the most effective methods for getting products/services to customers in the target market.
- Identify need for warehousing of products and for distribution channels if not sold direct to buyer.
- Pricing
- Review the following four-step process for setting a price.
- Establishing pricing goals
- Estimate demand, costs, and profits
- Choose a price strategy
- Fine-tune with pricing tactics
- Enter values into table
- Be sure all products/services carry their share of expenses plus provide for profit.
- Compare prices for your products/services with similar products/services in the industry.
- If your prices will be higher, they need to provide the necessary “added value” to justify.
- If your prices are lower, explain why in terms of your marketing strategy.
- Website Sales
- What price would you sell your products on your web-site?
- What would be the profit for each pie you sell online?
- (Be sure to include a discussion of other costs, such as the website, shipping and packaging).
- What marketing strategy would affect your decision?
- Alternate Sales Venues/Price
- If you sold 1,000 units (pies) to a convenience store instead of the website, would that change your pricing? Why or why not?
- What price would you charge to sell 2,000 pies individually on the street, at a food fair or on eBay?
- What marketing strategies would you consider for lowering your costs for alternative sales venues?
- Before you start writing—read all of the material for this week’s assignment. As you read, highlight the areas of the text that align to this week’s paper.
- Next, take a few minutes to write an outline. This will save you a lot of time if you do this before starting to write. Here is an example of a sample outline for this paper. Your outline will look different—it will have the specifics that you intend to include in your paper.
- Sample Paper Outline (Include elements from above)
- Title: Distribution & Pricing
- Introductory Paragraph (Write your thesis first…the rest of the paper will flow from your thesis.)
- Paragraph: Distribution
- Paragraph: Pricing
- Paragraph: Website sales
- Paragraph: Alternate sales venues/Price
- Conclusion: Links back to thesis…do not introduce new ideas here.
- Provide references to support information in paper. List your references in the text of the paper and at the end of the paper in a separate section.
Please use the previous “Case Study”
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