Principles of marketıng —–Critical Thinking Assignment

Choose #1 or #2, not both.
#1.  Purpose: to understand how advertisers appeal to different consumer needs. Maslow’s Hierarchy
    •Physiological
    •Safety
    •Belongingness
    •Ego
    •Self-Actualization
The hierarchy implies that needs at a certain level must be at least partially satisfied before consumers will seek to satisfy needs at a higher level. Marketers often use advertising appeals or ad slogans that will activate (hopefully) these needs or motives.  Find an advertisement which is related to any of these different levels of Maslow’s hierarchy.  Describe the ad and the specific need it appeals to.

#2. Write a paragraph on at least three factors covered in chapter 5 that influence you personally on your major purchases. Site examples of actual purchases you have made to illustrate your points.

Submit your file in the Dropbox as an attachment.