ESSAY QUESTIONS – Strategic planning / communication

Please review the two questions outlined below and answer on separate pages as these are essay questions.  No plagarizing and APA format, references must be included.

1)     In your opinion, what are the four major external threats facing PetSmart and the four major opportunities? (attached) Realizing the importance of quantification in stating key factors, how could your factors be quantified? Identify specific estimates (numbers) for your factors.

Your response should be at least 250 words in length.

2)     Explain why communication is so important in management. 

Your response should be at least 250 words in length.