Choose #1 or #2, not both.#1.  Purpose: to understand how advertisers appeal to different consumer needs. Maslow’s Hierarchy    •Physiological    •Safety    •Belongingness    •Ego    •Self-ActualizationThe hierarchy implies that needs at a certain level must be at least partially satisfied before consumers will seek to satisfy needs at a higher level. Marketers often use advertising appeals or ad slogans […]

Need a two page paper on this assignment Need five peer reviewed references from the Ashford University Library   Prior to beginning this assignment, please review all the required readings from the first three weeks as well as the articles you used in your literature review in Week Two. During this course, you have been […]