MKT 571 finals

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MKT 571 finals latest one A+ Score

 

 

1.            What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing

2.            The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________.

3.            A social definition of marketing says

4.            If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________

5.            Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a “green marketing” program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program’s chances of being successful?

6.            What type of control focuses on measuring a company’s products territories, customer groups, segments, trade channels, and order sizes to help expand or eliminate any products or marketing activities

7.            Another basis for decision-making is referred to as ________.

8.            Through its cutting-edge point-of-sale inventory, management technology, and highly efficient shipping practices, Wal-Mart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Wal-Mart’s strategy is best described as ________.

overall cost leadership

9.            _______ is an approach that considers different ethnic and cultural segments require targeted marketing campaigns and tactics. 

10.          Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy

11.          2Wheels conducts exhaustive customer surveys to discover customer preferences and attitudes towards the brand. Sally uses cluster analysis to classify the data and help the company determine the trends in the information. Sally is using the technique of ________.

12.          With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.

13.          Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called ________.

market partitioning        

14.     A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.   

               

15. Which of the following can induce a firm to expand into the international arena

16. The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place? Step 2 – developing the research plan

               

17.   Which control should periodically reassess its approach to the marketplace with a good marketing audit

18.          What can enhance the value of Web-based shopping experiences to serve as personal shopping assistants or Web-site guides?

               

19.          What are the four characteristics of a marketing audit?

20.  A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a spurt in growth and a few successful years, the school is experiencing a slowdown in sales and stability in its profits due to an increase in competition. The school is in the ________ stage of its life cycle.

21. New-to-the-world products are ________.

22. BMW’s “The ultimate driving machine,” American Express’ “Don’t leave home without it,” New York Times’ “All the news that’s fit to print,” and AT&T’s “Reach out and touch someone” are all examples of ________.

23.          ABC Technology is nearing completion on their product and market research has discovered a competitor is also close to launching a similar product. ABC has decided launch before their competition, this is called ________

24. Which of the following is a strategy that uses the manufacturer’s sales force, trade promotion money, or other means to induce intermediaries to carry, promote, and sell the product to end users?

25. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda ________.

26.   Which method identifies the effect sponsorship has on consumers brand knowledge?

27. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?

               

28. The effect of exposures on audience awareness depends on the following three factors:

               

29. A firm must know where to position its product based on price and ________.

               

30. What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image?

Economic

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1)      Introduction

–          Briefly explain the economic relationship between China and Singapore

 

2)      The benefits Singapore gained from the China rapid economic growth

–          Singapore’s merchandise export and import with China

–          Joint government projects or Foreign direct investment between Singapore and China

–          Growth of tourism industry or Growth of pirvate education industry in Singapore

–          Collaboration finance market between Singapore and China 

 

3)       The challenges Singapore faces in this economic relationship

–          Competition as financial hub with Shanghai and HongKong

–          Competition in natural resources or in regional and global market

–          Dependence of China economic growth

–          Lack of Chinese government support and regulations or lack of personal experience

–          Labor force problem or problem with local partners

–          Lack of market information and sufficient financial assests

 

4)      The economic strategies or policies to strengthen the relationship

–          Bilateral tie in signing agreement free trade, education, foreign investment and technology

–          Strengthening financial cooperation

–          Government-led investment in China- Suzhou industrial park and Tianjin eco-city

–          Helping local companies (SMEs) access to China market

 

5)      Conclusion: the confidence of these two countries’ economic relationship

Need someone to do a Sales Report

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Sales Report Project:

The sales project includes 1) a written report and 2) a role play.  This is an individual project.   

The first step of the project is to pick a company and product that you would like to represent as a salesperson.  Below are the criteria for the company/product that you select:

·      You must sell your product to another business (B2B) rather than to an individual. 

·      Your product must be in good taste and be legal.

·      Your product must solve a realistic problem that the prospect is having.

·      Your product must have competition.

 

If you have any questions about the company/product that you select meeting these criteria, please ask Professor Lassk.

 

For this report, you must cite your sources.  If you use information that you learned on a co-op, you need to cite the source.  Do not plagiarize.  Cite using either footnotes or APA citation style which includes both in-text citations and a related reference list.  APA citation information is provided here:  http://psu.libguides.com/apaquickguide/intext 

 

Your report will include the following sections submitted in two parts:

 

PART 1 – Sections 1 & 2 – 50 Points – Due: February 8

 

Section 1 Company, Product and Competitive Information (max 3 pages)    

Company –Provide details of the company you are representing. This should include: its history, locations, size, sales trends and products offered.

 

Reminder: provide cites for the information you have included in this section.  Not citing your sources is one example of plagiarism (see Academic Honesty Policy).

 

Product – provide a detailed description about the product you are selling. Explain the product in your own words. Do not copy the description from a technical brochure/website/etc.

Include its features, advantages, benefits, how it works, and what are uses of this product to potential buyers.  

 

Competition -Who are the major competitors for your product – include both direct and indirect competition? Develop a list of strengths and weaknesses of your product vs. each competitor’s product.  You can provide this information in a table.  Make sure to cite your sources.

 

Section 2: Prospect – Buying Firm      (max 3 pages)

                                                                                               

Three Prospects –  Identify three specific prospects for the product you chose to sell. Include each prospect’s name, title and company.  Review the list of method/sources for prospecting (see Chapter 9).  Identify how you could use a different prospecting option to identify each of your three prospects.  (Use your imagination – how could you identify each of these prospects if you were a salesperson.)

 

Specific Prospect – Choose one of the three prospects from your list and further develop information about this potential customer.  Include your prospect’s name, title and brief job description.  Explain the prospect’s needs including his/her apparent and compelling reasons for making a purchase.  Describe what the prospect’s company does and what product he/she is currently using (that you will replace with your product).  Identify the features, advantages and benefits of your product that are important to this prospect.  Describe why you are meeting with this prospect.  That is, state your sales call objective when meeting with this prospect.

Note:  This part of your report will be provided to a classmate so that they can participate in your role play at the end of the semester.  Be sure that you provide enough information for your potential buyer so that he/she can knowledgeably interact with you as the salesperson.

Institutionalized Plagiarism *****Already A++ Rated Tutorial Use as Guide Paper*****

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Here is an excerpt from an article called “Plagiarism Doesn’t Bother Me” by Professor Gerald Nelms:

2. In some “real-world” contexts, plagiarism is not only acceptable but is expected. Brian Martin calls this “institutionalized plagiarism.”

Plagiarism is as tied to context as every other aspect of language use. In our everyday conversations—and lectures and classroom discussions—we frequently give information without citing its source(s). Moreover, there exist contexts where plagiarism is not only acceptable but is expected and encouraged. Audience expectations and intellectual property conventions of the community in which the language use occurs determines whether adopting source material and expression without citation is acceptable or not. “Institutional plagiarism” frequently occurs and is accepted without even the lifting of an eyebrow in most daily business communications and in other bureaucratic contexts. For example, if a company employee were to try to compose a quarterly report with original language and organization, her supervisor would probably take her aside and explain that to be more efficient, she should simply adopt the organization and language of past quarterly reports.

Some might argue that “institutionalized plagiarism” is acceptable because the language and forms being plagiarized are “common knowledge.” That may be the case in some instances of institutionalized plagiarism but not in every case. Too often, we decontextualize common knowledge, thinking of it as facts every child learns in school or as information that exists in at least five (or whatever number of) credible sources, as some textbooks have defined it. In fact, content alone does not define knowledge as “common.” Common knowledge is that which is presumed to be ubiquitous or, at least, widespread within a specific community—that is, in context. Not all institutionalized plagiarism fits that bill.

Consider, for example, the annual reports that a company will publish and distribute to its investors and creditors and auditors and public officials and anyone else who might be interested. Annual reports are notoriously templated. They follow the same organizational structure every year. They almost invariably use a similar vocabulary, the same phrases, the same sentences in many instances. Yet, no one accuses the authors, often anonymous or named in the fine print, of plagiarism. No investors divest themselves of holdings in a company because its annual report is institutionally plagiarized.

This excerpt uses two common examples of business writing in discussing ways in which information is plagiarized – or not – depending, perhaps upon the view of those in a particular business setting.

There are two worthwhile questions to consider concerning what Nelms tells us about these seemingly plagiarizing practices of business/professional writing. In a short paragraph, respond to the following:

1) Based on your experience, have you seen such practices in your work? Give an example. Why do you think this practice is rather common in business/professional writing?

2) Where do you think the practice of using the same format, even the same language, for business documents might have come from? Can you think of any examples of when you have noticed the use of what is sometimes called “boilerplate” documents and language?

Powerpoint

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You have each been promoted as part of a new management team for an assisted living facility. During the past 2 months, you have noticed an increase in conflicts between your coworkers and another department—Radiology, Pharmacy, or Dietary, for example. Your boss sees this as an issue and has tasked you as a management team to find a solution.

Create a 7- to 10-slide Microsoft® PowerPoint® presentation with detailed speaker notes that addresses the following:

  • What elements are found in an effective health care work group?
  • What are some barriers to communication that may cause conflict in a group?
  • What communication techniques may be used to avoid conflicts in a team wherein individuals hold different roles?
  • How can communication between departments in your current organization be improved to avoid conflict?
  • What strategies could be used to ensure this conflict does not happen again? What would a leader do to prevent it?
  • Describe how you would address the conflicts that arise between a team and another department to ensure a successful negotiation.

Cite a minimum of three references.

Format your citations consistent with APA guidelines.

 

I am only responsible for one slide which is the one highlighted in yellow.

I would like Goodwriter to do this assignment

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By the end of this unit, submit your first draft of the final essay for LS526, which will be a research-based argument on the topic you selected in Unit 5. Submit the draft to your instructor via e-mail, and the instructor will redistribute the essays among you for peer review. The peer review will be due by the end of Unit 8 so that you can use the feedback from your fellow students and your instructor to revise your essay for final submission in Unit 9.

The draft of your final paper should be at least five (5) pages in length, and should incorporate at least four (4) sources.

In addition to fulfilling the specifics of the Assignment, a successful paper must also meet the following criteria:

  • Viewpoint and purpose should be clearly established and sustained

  • Assignment should follow the conventions of Standard American English (correct grammar, punctuation, etc.)

  • Writing should be well ordered, logical, and unified, as well as original and insightful

  • Your work should display superior content, organization, style, and mechanics

  • Appropriate APA citation style should be followed.

  • You should also make sure to:

  • Include a title page with full name, class name, section number, and date

  • Include an introductory and concluding paragraph and demonstrate college-level communication through the composition of original materials in Standard American English

  • Use examples to support your Discussion

  • Cite all sources on a separate reference page at the end of your paper and cited within the body of your paper using APA format

Lastly, please label your projects: username-project-unit#.doc. For example, a student named Tina Allen would name her file TAllen- Anatomical Terminology-Unit 7.doc.

 

ID: LS526-07-09-AS