Market Position Analysis
/0 Comments/in /by adminAssignment 3: Market Position Analysis
Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of its products and services.
Part I: Interview
To gain an understanding of your selected business unit’s market position, value proposition, and competitive advantage, conduct at least one interview with a mid-level or senior manager.
Use the interview to solicit the manager’s perception of his or her business unit’s product portfolio. Be sure to discuss the points of analysis listed below in Part II of this assignment.
Part II: Analysis
Based on the information gathered from the interview, analyze the product portfolio of your selected business unit. In your analysis, identify the business unit of your company and the product(s) and service(s) on which you will focus.
Make sure to include the following points in your analysis:
- Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how it should be reached) and buying habits.
- Identify each customer segment’s specific wants and needs. Explain why they buy your company’s product or service, or a competing product or service.
- Justify how well your product/service satisfies customer wants and needs. Identify any wants and needs that are not met by your product/service.
- Analyze the position of your product/service in relation to the competition. Identify the main competitors. Explain how your product differs in terms of features, function, quality, price, availability, brand image, and the like. Explain why this differentiation is important to your customers.
- Describe the source of competitive advantage for your product. Evaluate how sustainable is this source of advantage.
- Assess the long-term sustainability of the source of differentiation and competitive advantage.
Include appropriate information from the interview in support of your answer.
Part III: Matrix
In comparing your product/service to that of the competition, construct a simple matrix in the following way:
- List the key customer wants or needs on the left-hand vertical axis.
- List the competing products on the top horizontal axis, starting with your product/service on the left.
- For each customer want or need, indicate how well each competing product satisfies the need using a scale of 0–2.
- 0 = need not met
- 1 = need partially met
- 2 = need fully met
This is a simple but effective visual mechanism for comparing the relative position of multiple offerings from competing sources.
Write a 3-page paper in Word format and attach the matrix as an appendix. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.
WORLD HISTORY
/0 Comments/in /by adminCourse: WORLD HISTORY
Write an essay comparing the perspectives, issues and concerns of Aztec of Inca peoples and their contact with Europe.
Requiremenst:
3 full type written pages (1000 words ) 12 points.
you must analyze at least five major issues using appropriate sources and methodology.
Using material from your textbooks (both Duiker and Andrea), and the two primary sources listed below (from Andrea),
Bernardino de Sabagun, General History of the Things of New Spain (begin with “and after the dying in Cholula.”)
Antonio Vazquerz de Espinosa, Compendium and Description of the West Indies (begin with Huancavelica)
In this essay you will convey that you understand the difference between primary and secondary sources as you analyze and interpret them. You must analyze at least five major issues using appropriate sources and historical methodology.
Using material from your textbooks (both Duiker and Andrea), the online eCore material, and the two primary sources listed below (from Andrea), write an essay comparing the perspectives, issues, and concerns of Aztec of Inca peoples and to their contacts with Europeans.
o Bernardino de Sabagun, General History of the Things of New Spain (begin with “and after the dying in Cholula.”)
o Antonio Vazquerz de Espinosa, Compendium and Description of the West Indies (begin with Huancavelica)
Five aspects:
1) Religion (how did the Incas and Aztecs regard the Europeans from a religious perspective?)
2) Social structure (how did the arrival of the Europeans affect the social structure of the Incans vs. the Aztecs? You may want to include the differences in the social structure of the Europans and the indiginous peoples.)
3) Culture (How did the culture of the incans and aztecs affect their interactions with Europeans? How did European culture interact with Incan/Aztec culture)
4) Politics (What were the political ramifications of interacting with the Europeans, for Incan and Aztec leaders? What kind of political systems dis the Incans and Aztecs have?)
5) Warfare (when the Incans and Aztecs clashed with the Europeans, how did the battles go. Look at this form the perspective of weaponry, strategy, conventiosn of war, and other demands on the resources of the Incan and Aztec militaries— remember the Incans and Aztecs were in charge of military empires before the Europeans arrived, so they already had existing ilitary operations)
6) Possibly trade— this may be a good extra aspect, if other aspects prove hard to research. Presumably, the Incans and Aztecs did engage in some commercial activities with the Europeans
“Effects of a Mainstream-Centric Curriculum
/0 Comments/in /by admin“Effects of a Mainstream-Centric Curriculum” Please respond to the following:
- * Examine one or two factors that may have slowed the development of a multicultural and / or global curriculum in schools. Next, propose the best approach to overcoming the factors that you have identified. Provide examples to support your rationale.
- Prepare a plan for handling racist, stereotypic, or misleading statements made by students in the classroom. Suggest two to three techniques that you may use in order to react to the situation appropriately as an instructor.
PART 2 Please generate an answer for the discussion that I will provide via massage (this discussion is from a only student that I have to reply back no less than 250 words) PLEASE FOCUS ON SOTHING GOOD OF THE DISCUSSION AND ADD SOME ADDITIONAL INFORMATION)(ORIGINAL WORK, NO PLAGIARISM, 1 REFERENCE)
Ugly American
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