Continuing Cookie Chronicle (1)

Continuing Cookie Chronicle (1)

CCC1 Natalie Koebel spent much of her childhood learning the art of cookie-making from her grandmother. They spent many happy hours mastering every type of cookie imaginable and later devised new recipes that were both healthy and delicious. Now at the start of her second year in college, Natalie is investigating possibilities for starting her own business as part of the entrepreneurship program in which she is enrolled.

A long-time friend insists that Natalie has to include cookies in her business plan. After a series of brainstorming sessions, Natalie settles on the idea of operating a cookie-making school. She will start on a part-time basis and offer her services in people’s homes. Now that she has started thinking about it, the possibilities seem endless. During the fall, she will concentrate on holiday cookies. She will offer group sessions (which will probably be more entertainment than education) and individual lessons. Natalie also decides to include children in her target market. The first difficult decision is coming up with the perfect name for her business. She settles on “Cookie Creations,” and then moves on to more important issues.

Instructions

(a) What form of business organization—proprietorship, partnership, or corporation— do you recommend that Natalie use for her business? Discuss the benefits and weaknesses of each form that Natalie might consider.

(b) Will Natalie need accounting information? If yes, what information will she need and why? How often will she need this information?

(c) Identify specific asset, liability, revenue, and expense accounts that Cookie Creations will likely use to record its business transactions.

(d) Should Natalie open a separate bank account for the business? Why or why not?

(e) Natalie expects she will have to use her car to drive to people’s homes and to pick up supplies, but she also needs to use her car for personal reasons. She recalls from her first-year accounting course something about keeping business and personal assets separate. She wonders what she should do for accounting purposes. What do you recommend?

(Note: This is a continuation of the Cookie Chronicle from Chapter 1.)

CCC2 After investigating the different forms of business organization, Natalie Koebel decides to operate her business as a corporation, Cookie Creations Inc., and she begins the process of getting her business running.

While at a trade show, Natalie is introduced to Gerry Richards, operations manager of “Biscuits,” a national food retailer. After much discussion, Gerry asks Natalie to consider being Biscuits’ major supplier of oatmeal chocolate chip cookies. He provides Natalie with the most recent copy of the financial statements of Biscuits. He expects that Natalie will need to supply Biscuits’ Watertown warehouse with approximately 1,500 dozen cookies a week. Natalie is to send Biscuits a monthly invoice, and she will be paid approximately 30 days from the date the invoice is received in Biscuits’ Chicago office.

Natalie is thrilled with the offer. However, she has recently read in the newspaper that Biscuits has a reputation for selling cookies and donuts with high amounts of sugar and fat, and as a result, consumer demand for the company’s products has decreased.

Instructions

Natalie has several questions. Answer the following questions for Natalie.

(a) What type of information does each financial statement provide?

(b) What financial statements would Natalie need in order to evaluate whether Biscuits will have enough cash to meet its current liabilities? Explain what to look for.

(c) What financial statements would Natalie need in order to evaluate whether Biscuits will be able to survive over a long period of time? Explain what to look for.

(d) What financial statement would Natalie need in order to evaluate Biscuits’ profitability? Explain what to look for.

(e) Where can Natalie find out whether Biscuits has outstanding debt? How can Natalie determine whether Biscuits would be able to meet its interest and debt payments on any debts it has?

(f) How could Natalie determine whether Biscuits pays a dividend?

(g) In deciding whether to go ahead with this opportunity, are there other areas of concern that Natalie should be aware of?

(Note: This is a continuation of the Cookie Chronicle from Chapters 1 through 6.)

CCC7 Part 1 Natalie is struggling to keep up with the recording of her accounting transactions. She is spending a lot of time marketing and selling mixers and giving her cookie classes. Her friend John is an accounting student who runs his own accounting service. He has asked Natalie if she would like to have him do her accounting.

John and Natalie meet and discuss her business. John suggests that he do the following for Natalie.

1. Hold onto cash until there is enough to be deposited. (He would keep the cash locked up in his vehicle). He would also take all of the deposits to the bank at least twice a month.

2. Write and sign all of the checks.

3. Record all of the deposits in the accounting records.

4. Record all of the checks in the accounting records.

5. Prepare the monthly bank reconciliation.

6. Transfer all of Natalie’s manual accounting records to his computer accounting program. John maintains all of the accounting information that he keeps for his clients on his laptop computer.

7. Prepare monthly financial statements for Natalie to review.

8. Write himself a check every month for the work he has done for Natalie.

(Note: This is a continuation of the Cookie Chronicle from Chapters 1 through 7.)

CCC8 One of Natalie’s friends, Curtis Lesperance, runs a coffee shop where he sells specialty coffees and prepares and sells muffins and cookies. He is eager to buy one of Natalie’s fine European mixers, which would enable him to make larger batches of muffins and cookies. However, Curtis cannot afford to pay for the mixer for at least 30 days. He asks Natalie if she would be willing to sell him the mixer on credit.

Natalie comes to you for advice and asks the following questions.

1. “Curtis has provided me with a set of his most recent financial statements. What calculations should I do with the data from these statements, and how will the results help me decide if I should extend credit to Curtis?”

2. “Is there an alternative other than extending credit to Curtis for 30 days?”

3. “I am thinking seriously about permitting my customers to use credit cards. What are some of the advantages and disadvantages of letting my customers pay by credit card?”

The following transactions occurred in June through August.

June. 1 After much thought, Natalie sells a mixer to Curtis on credit, terms n/30, for $1,100 (cost of mixer $600).

2 Natalie meets with the bank manager and arranges to get access to a credit card account. The terms of credit card transactions are 3% of the sales transactions and a monthly equipment rental charge of $75.

30 Natalie teaches 13 classes in June. Seven classes were paid for in cash, $1,050; the other six classes were paid for by credit card, $900.

30 Natalie receives and reconciles her bank statement. She makes sure that the bank has correctly processed the monthly $75 charge for the rental of the credit card equipment and the 3% fee on the credit card transactions.

30 Curtis calls Natalie. He is unable to pay the amount outstanding for another month, so he signs a one-month, 6% note receivable.

July. 15 Natalie sells a mixer to a friend of Curtis’s. The friend pays $1,100 for the mixer by credit card (cost of mixer $600).

30 Natalie teaches 16 classes in July. Eight classes are paid for in cash, $1,200; eight classes are paid for by credit card, $1,200.

31 Natalie reconciles her bank statement and makes sure the bank has recorded the correct amounts for the rental of the credit card equipment and the credit card sales.

31 Curtis calls Natalie. He cannot pay today but hopes to have a check for her at the end of the week. Natalie prepares the appropriate journal entry.

Aug. 10 Curtis calls again and promises to pay at the end of August, including interest for 2 months.

31 Natalie receives a check from Curtis in payment of his balance plus interest outstanding.

Instructions

(a) Answer Natalie’s questions.

CCC11 Natalie and her friend Curtis Lesperance decide that they can benefit from joining Cookie Creations and Curtis’s coffee shop. In the first part of this problem, they come to you with questions about setting up a corporation for their new business. In the second part of the problem, they want your help in preparing financial information following the first year of operations of their new business, Cookie & Coffee Creations.

CCC11 Part 1 Curtis has operated his coffee shop for 2 years. He buys coffee, muffins, and cookies from a local supplier. Natalie’s business consists of giving cookie-making classes and selling fine European mixers. The plan is for Natalie to use the premises Curtis currently rents to give her cookie-making classes and demonstrations of the mixers that she sells. Natalie will also hire, train, and supervise staff to bake the cookies and muffins sold in the coffee shop. By offering her classes on the premises, Natalie will save on travel time going from one place to another. Another advantage is that the coffee shop will have one central location for selling the mixers.

The current market values of the assets of both businesses are as follows.

Curtis’s Coffee Cookie Creations

Cash $7,500 $11,630

Accounts receivable 100 800

Inventory 450 1,200

Equipment 2,500 1,000*

*Cookie Creations decided not to buy the delivery van considered in Chapter 9.

Combining forces will also allow Natalie and Curtis to pool their resources and buy a few more assets to run their new business venture.

Curtis and Natalie then meet with a lawyer and form a corporation on November 1, 2015, called Cookie & Coffee Creations Inc. The articles of incorporation state that there will be two classes of shares that the corporation is authorized to issue: common shares and preferred shares. They authorize 100,000 no-par shares of common stock, and 10,000 no-par shares of preferred stock with a $0.50 noncumulative dividend.

The assets held by each of their businesses will be transferred into the corporation at current market value. Curtis will receive 10,550 common shares, and Natalie will receive 14,630 common shares in the corporation. Therefore, the shares have a fair value of $1 per share.

Natalie and Curtis are very excited about this new business venture. They come to you with the following questions:

1. “Curtis’s dad and Natalie’s grandmother are interested in investing $5,000 each in the business venture. We are thinking of issuing them preferred shares. What would be the advantage of issuing them preferred shares instead of common shares?”

2. “Our lawyer has sent us a bill for $750.When we discussed the bill with her, she indicated that she would be willing to receive common shares in our new corporation instead of cash for her services. We would be happy to issue her shares, but we’re a bit worried about accounting for this transaction. Can we do this? If so, how do we determine how many shares to give her?”

Instructions

(a) Answer their questions.

Running head: BCG MATRIX COMPETITIVE ANALYSIS FOR MEDTRONIC 1

Running head: BCG MATRIX COMPETITIVE ANALYSIS FOR MEDTRONIC 1

BCG MATRIX COMPETITIVE ANALYSIS FOR MEDTRONIC 8

BCG Matrix Competitive Analysis for Medtronic

Tyrell S Grant

BCG Matrix Competitive Analysis for Medtronic

BCG Matrix

Medtronic is a multinational organization that specializes in the production of different medical devices. The company has different Strategic Business Units (SBU) that are also known as departments. The departments are divided depending on the roles being played, and these are what that determines that amount of finances that will be invested in the department. The reason is that the different roles earn profits or positively contribute to the company at different rates. It is for this reason that the company recently conducted a BCG Matrix to evaluate the company’s market potential and the rate of medical devices market growth. During the evaluation, the company focused on two of its most important Strategic Business Units (SBU), and they are the manufacturing department and research and development unit.

At Medtronics, the manufacturing/production department is the business unit that holds all the medical devices production lines which are over 30 lines. On the other hand, the research and development unit is the section that plays of conducting a market search to be able to know the products to manufacture, how to design them depending with the market needs, and any other detail that would help all the other departments. The manufacturing unit is the high cash generating section of the business as compared to R&D and the finances obtained from the production can be used to promote R&D to improve its profitability levels of contribution to the business.

Product lifecycle

Medtronics products are in the growth stage of development. This is the case because the products have started to receive massive recognition in the market after the healthcare industry around the world has embraced advanced technology. The products have the highest advanced technology, and the products have high ability to detect errors as well as promote fast and efficient services. The devices are developed and manufactured for physicians to treat over 30 chronic ailments including; urinary incontinence, chronic pain, diabetes, spinal disorders, heart failure, and down syndrome among many others. Because of the growth that the company is recording, different outlets are being established in different countries around the world. However, due to changing technologies around the world, the company expects even to design and manufacture more and better products.

Competitive Forces Analysis

The global healthcare industry has expanded massively due to increasing demand for products and services in this sector. It is a reality that the world medical researcher are still identifying new chronic ailments and this has made the industry to require a high number of people to come up with new products and services that will help in the treatment and prevention of these diseases. Medtronics is one of these companies that have focused on the production of chronic diseases treatment devices. However, Medtronics is not the only company in the industry as many other companies offer Medtronics direct competition (Maresova et al., 2015). These direct competitors include; Johnson and Johnson, Boston Scientific Corporation, and St. Jude Medical LLC among many others. Nevertheless, the demand for medical devices is still high and more and more companies are being established and joining the industry hence making it highly competitive.

Porter’s Five Forces

· The Threat of New Entrants: The threat of new entrants in the medical devices production industry is continuously increasing. In the early days, only a few businesses had been able to invest in the industry and come up with devices that could be acceptable in the market. It is for this reason that companies like Medtronics and Johnson and Johnson have been able to dominate the market. However, with the increasing rate of advanced technology evolution, the art of designing and manufacturing high-quality medical devices is becoming familiar to many people hence increasing the threat of new entrants.

· Bargaining Power of Buyers: due to the high demand for medical devices and the fact that the company only specializes in chronic disease testing devices makes the company unique. This is something that has made the company to have power and control over buyers and buyers bargaining power hence being extremely low and to some extent nil. According to Rothaermel, (2015); this is the case because even the new entrants that are joining the industry have not been able to manufacture products that are as quality, efficient, and effective as those of Medtronics and hence clients do not have many choices but to purchase Medtronics products.

· Bargaining Power of Suppliers: the power of supplier at the Medtronic Company is relatively high. The reason is that all the medical devices being designed and manufactured by the company relies on raw materials being supplied by the suppliers. However, to control the impact and influence of suppliers, the company has ensured that it deals with diverse suppliers. The realization that competition is high by suppliers has made suppliers to be effective regarding supplying quality raw materials, at fair prices, and also promptly.

· The Threat of Substitutes: The threat of substitute is starting to take shape in the medical devices production industry. Many new entrants that are joining the industry are manufacturing substitutes. The reason is that designing and manufacturing quality medical devices like those of Medtronics is expensive and many investors cannot afford. Hence, many companies are entering the market where they are designing and manufacturing medical devices that are cheap and low quality only to substitute Medtronics medical devices.

· Competitive Rivalry: competition rivalry is not stiff in the medical devices production industry. The reason is that in the present times, physicals and medical facilities are only searching and dealing with companies that are manufacturing high-quality devices because of the high levels of accuracy and efficiency being demanded by the healthcare industry. As a matter of reality, a majority of companies in the industry are striving to learn and gain information from renowned companies like Medtronics which have already dominated the market to gain the expertise necessary for the production of high-quality products.

Competitive Profile Analysis

Medtronics Company is one of the medical devices producing company that occupies the largest market share. There are also other close competing brands like Johnson and Johnson as well as St. Jude Medical LLC. All the three companies can be said to be supplying 80% of the world’s medical devices. To be able to understand the three companies’ levels of competence, the various success factors were considered, and an evaluation was conducted to determine the main factors that could have contributed to the great success at Medtronics and close competing brands (Kramer et al., 2013). From the competitive profile matrix that was carried out, it was found out that the following success factors are the reason behind three competing companies success; advertisement, customer service, brand value, economic profit, customer loyalty, and quality.

The two SBU’s plays an important part and have collaboratively worked together to make sure that these success factors are achieved. The production department ensures that the products being manufactured are of high-quality and steadily manufactured. With high-quality products, it has been possible for the company to establish and maintain a good brand value. On the other hand, the R&D unit has ensured that adequate research is being done on the best advertising strategies that will be able to create the desired brand image as well as identify the best customer services. All these considerations after evaluation pointed to one great achievement which is customer satisfaction and loyalty.

Competitors Ratios Analysis

Medtronics and Johnson and Johnson have proved to be almost in the same level of operation and financial capability. However, Medtronics can be said to be doing better especially on products availability and accessibility in the market. According to the analysis carried out, Medtronics has occupied 27% of the market share, Johnson and Johnson have occupied 25% and St. Jude Medical LLC, has occupied 18%. The St. Jude Medical LLC has a high amount of expenses as compared to Medtronics and Johnson and Johnson (Kramer et al., 2013). The high expense can be said to have been as a result of lower sales that the company records as compared to these other two brands as well as a high loan facility that the company continues to pay back. However, all the companies are striving to make their equities valuable where Medtronic shares stand at $30, Johnson and Johnson shares stands at 25, and St. Jude stands at $12.

Alternative Strategies

Different strategies exist that can help companies to record growth especially for companies like Medtronics that is in its growth stage of a product lifecycle. According to the company’s goals, vision, and mission statement, the company is focused on making tremendous growth. It is for this reason that the company focuses on identifying potential stars to invest in and making as high levels of milking from the cash cows available as possible. Due to this reality, the only available growth alternative strategy for the company is the expansion strategy. The expansion strategy can be employed by Medtronic Company to help determine other ways to break into other markets and raise their strategic competitive advantage. Medtronic can utilize expansion to help increase growth and mitigate a rapid decline by not expanding and adapting to the market demand and growing market share and using resources. Some advantages of expansion: R&D can be enhanced within the organization, opportunity to improve innovative ideas and diversify products and also economies of scale. These benefits are enormous and can help the Medtronics Company to record tremendous growth and even move from the growth stage to maturity stage where then the company can seek a stability strategy to avoid the products from getting to the decline stage. This way, the company can be able to remain dominant in the market for long, venture into the most potential markets available and earn as high profits as possible. There are also possible disadvantages of this strategy. They include; the approach requires massive capital investment, high levels of outsourcing which can also be relatively costly.

References

Kramer, D. B., Tan, Y. T., Sato, C., & Kesselheim, A. S. (2013). Postmarket surveillance of medical devices: a comparison of strategies in the US, EU, Japan, and China. PLoS medicine10(9), e1001519.

Maresova, P., Penhaker, M., Selamat, A., & Kuca, K. (2015). The potential of medical device industry in technological and economical context. Therapeutics and clinical risk management11, 1505.

Rothaermel, F. T. (2015). Strategic management. McGraw-Hill Education.

BUS 307 Case Study 1 Guidelines and Rubric

BUS 307 Case Study 1 Guidelines and Rubric

For this case study, craft a professional email, appropriate in format, tone, and content, to send to your clients Fred and Sally, with your preliminary thoughts on the issues within. Your email should illustrate the issues and relevant law, apply the facts, and support your conclusions with regard to each issue. Always remember to be clear, kind, and professional in your communications. Case Study 1 Fred is well known in his town for his homeopathic cough syrup. After years of encouragement, he has decided to take his miracle cough remedy to market as “Fred’s Miracle Cough Syrup.” While his cough syrup is homeopathic, one of the key ingredients causes a severe reaction when taken in conjunction with aspirin. Fred plans to make and bottle his cough syrup in an outbuilding on the family farm. His son, Sam, has been raving to the locals about his father’s cough syrup for years, and the local drug store and grocer have contacted Fred to place orders as a result. Sam also intends to approach several national chains in an effort to secure supply contracts for Fred’s cough syrup. Fred has asked Sam to assist him with deliveries, as Sam has a van. Fred would like Sam to be involved with the business as an employee initially, with the option of making him a partial owner at a later time. Fred and his wife Sally have two children, Sam and Lilly. Both live in cabins on the family farm with their spouses and children. Fred and Sally engage you as their attorney to assist with the formation of the new business, including determining the appropriate business entity type, management issues, product liability issues, and estate planning for both the business and family property. After your initial meeting, you identify and research the following issues. Specifically, the following critical elements must be addressed:

I. Describe the main types of business entities and their defining characteristics. II. Apply product liability law and determine what issues are present. How would you advise your client to mitigate those issues?

III. Apply the elements and characteristics of an agency relationship to Sam’s actions. Does Sam’s involvement prior to the business formation, as well as his anticipated role once the business is formed, create an agency relationship? Why or why not?

IV. Identify potential real property issues based on the location of the business on the family farm. Justify each potential issue. V. Does the manufacture of Fred’s Miracle Cough Syrup on the family farm necessitate a formal transfer of ownership or possessory rights? Defend your

response. VI. Identify potential personal property issues based on the use of Sam’s personal vehicle to deliver the product. Justify each potential issue.

VII. Does the use of Sam’s personal vehicle in the course of business expose Sam or the business to any liability issues? Defend your response. VIII. Identify potential estate planning issues with regard to the business and the family farm. Justify each potential issue.

IX. What estate planning vehicles are available to Fred and Sally should they desire to transfer ownership in the business and family farm, respectively, to Sam and Lilly equally? What are the advantages and disadvantages to each?

X. Applying your analysis of the issues above, which type of business entity do you recommend for Fred’s Miracle Cough Syrup and why?

Rubric Guidelines for Submission: Your “email” should be 1 to 2 pages, double-spaced, use 12-point Times New Roman font, and follow APA 6th edition format for layout and citations.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Case Study 1: Business Entities

Meets “Proficient” criteria and offers insight into the nuances of each type of business entity in relation to one another

Describes the main types of business entities and their defining characteristics

Describes the main types of business entities, but does not describe their defining characteristics

Does not describe the main types of business entities or their characteristics

10

Case Study 1: Product Liability

Meets “Proficient” criteria and cites specific, applicable rules of law

Applies product liability law to determine issues and recommends mitigating actions

Applies product liability law, but does not recommend mitigating actions

Does not apply product liability law to determine issues

10

Case Study 1: Agency Relationship

Meets “Proficient” criteria and provides a thorough, step-by- step analysis with specific supporting evidence applied to each element of the relevant legal test

Applies elements and characteristics of an agency relationship to actions to determine if an agency relationship was created and provides justification

Applies elements and characteristics of an agency relationship to actions, but does not determine if an agency relationship was created, or justification is not logical

Does not apply elements and characteristics of an agency relationship to actions to determine if an agency relationship was created

10

Case Study 1: Real Property

Meets “Proficient” criteria and cites specific, applicable rules of law

Identifies potential real property issues based on the location of the business on the family farm and provides justification for each

Identifies potential real property issues based on the location of the business on the family farm, but does not provide justification for each

Does not identify potential real property issues

10

Case Study 1: Manufacture

Meets “Proficient” criteria and offers insight into the nuances of real property issues as they pertain to business

Determines if the manufacturing necessitates a formal transfer of ownership or possessory rights and defends response

Determines if the manufacturing necessitates a formal transfer of ownership or possessory rights, but does not defend response

Does not determine if the manufacturing necessitates a formal transfer of ownership or possessory rights

10

Case Study 1: Personal Property

Meets “Proficient” criteria and cites specific, applicable rules of law

Identifies potential personal property issues based on the use of Sam’s personal vehicle to deliver the product and provides justification for each

Identifies potential personal property issues based on the use of Sam’s personal vehicle to deliver the product, but does not provide justification for each

Does not identify potential personal property issues

10

Case Study 1: Liability Issues

Meets “Proficient” criteria and offers insight into the nuances of personal property issues as they pertain to business

Determines if the use of a personal vehicle exposes Sam or the business to any liability issues and defends response

Determines if the use of a personal vehicle exposes Sam or the business to any liability issues, but does not defend response

Does not determine if liability issues are present

10

Case Study 1: Estate Planning

Meets “Proficient” criteria and cites specific, applicable rules of law

Identifies potential estate planning issues and provides justification for each

Identifies potential estate planning issues, but does not provide justification for each

Does not identify potential estate planning issues

10

Case Study 1: Transfer Ownership

Meets “Proficient” criteria and offers insight into the importance of estate planning issues in business

Determines estate planning vehicles available to transfer ownership equally and provides advantages and disadvantages of each

Determines estate planning vehicles available to transfer ownership equally, but does not provide advantages and disadvantages of each

Does not determine estate planning vehicle available

10

Case Study 1: Business Entity

Meets “Proficient” criteria and offers insight, based on research, as to why the chosen type of business entity would be an appropriate choice for Fred’s Miracle Cough Syrup

Applies legal and factual analysis to form a recommendation on an appropriate business entity and provides rationale

Applies legal and factual analysis to form a recommendation on an appropriate business entity, but does not provide rationale

Does not apply legal and factual analysis to form a recommendation

10

Earned Total 100%

What are you using as your ethical standard?

Facebook includes a forum selection clause that requires users with legal disputes to file any lawsuits against Facebook in courts physically located near its northern California corporate headquarters. Review the discussion of Facebook includes a forum selection clause that requires users with legal disputes to file any lawsuits against Facebook in courts physically located near its northern California corporate headquarters. Review the discussion of this issue in your textbook (Legal Strategy 101, pp. 100-101); then, analyze the following questions:

Is forum shopping ethical? What are you using as your ethical standard?
Should courts enforce forum selection clauses in business-to-consumer contracts like the Facebook user agreement? Why or why not?
Suppose Facebook did not have a forum selection clause in its user agreement. Would Facebook be subject to the jurisdiction of every state court in the United States, since it has millions of users in every U.S. state?
a minimum 300-word thread in response to the presented case study

At least 2 sources in current APA format must be used

this issue in your textbook (Legal Strategy 101, pp. 100-101); then, analyze the following questions:

Is forum shopping ethical? What are you using as your ethical standard?
Should courts enforce forum selection clauses in business-to-consumer contracts like the Facebook user agreement? Why or why not?
Suppose Facebook did not have a forum selection clause in its user agreement. Would Facebook be subject to the jurisdiction of every state court in the United States, since it has millions of users in every U.S. state?
a minimum 300-word thread in response to the presented case study

At least 2 sources in current APA format must be used

Chapter 3 and 12 Problems

Chapter 3 and 12 Problems

3-30 Even though independent gasoline stations have been having a difficult time, Susan Solomon has been thinking about starting her own independent gasoline station. Susan’s problem is to decide how large her station should be. The annual returns will depend on both the size of her station and a number of marketing factors related to the oil industry and demand for gasoline. After a careful analysis, Susan developed the following table:

SIZE OF FIRST STATION GOOD MARKET ($) FAIR MARKET ($) POOR MARKET ($)
Small 50,000 20,000 –10,000
Medium 80,000 30,000 –20,000
Large 100,000 30,000 –40,000
Very large 300,000 25,000 –160,000

For example, if Susan constructs a small station and the market is good, she will realize a profit of $50,000.

a. Develop a decision table for this decision.

b. What is the maximax decision?

c. What is the maximin decision?

d. What is the equally likely decision?

e. What is the criterion of realism decision? Use an α value of 0.8.

f. Develop an opportunity loss table.

g. What is the minimax regret decision?

3-40 Bill Holliday is not sure what he should do. He can build a quadplex (i.e., a building with four apartments), build a duplex, gather additional information, or simply do nothing. If he gathers additional information, the results could be either favorable or unfavorable, but it would cost him $3,000 to gather the information. Bill believes that there is a 50–50 chance that the information will be favorable. If the rental market is favorable, Bill will earn $15,000 with the quadplex or $5,000 with the duplex. Bill doesn’t have the financial resources to do both. With an unfavorable rental market, however, Bill could lose $20,000 with the quadplex or $10,000 with the duplex. Without gathering additional information, Bill estimates that the probability of a favorable rental market is 0.7. A favorable report from the study would increase the probability of a favorable rental market to 0.9. Furthermore, an unfavorable report from the additional information would decrease the probability of a favorable rental market to 0.4. Of course, Bill could forget all of these numbers and do nothing. What is your advice to Bill?

3-41 Peter Martin is going to help his brother who wants to open a food store. Peter initially believes that there is a 50–50 chance that his brother’s food store would be a success. Peter is considering doing a market research study. Based on historical data, there is a 0.8 probability that the marketing research will be favorable given a successful food store. Moreover, there is a 0.7 probability that the marketing research will be unfavorable given an unsuccessful food store.

a. If the marketing research is favorable, what is Peter’s revised probability of a successful food store for his brother?

b. If the marketing research is unfavorable, what is Peter’s revised probability of a successful food store for his brother?

c. If the initial probability of a successful food store is 0.60 (instead of 0.50), find the probabilities in parts (a) and (b).

12-13 Mike Dreskin manages a large Los Angeles movie theater complex called Cinema I, II, III, and IV. Each of the four auditoriums plays a different film; the schedule is set so that starting times are staggered to avoid the large crowds that would occur if all four movies started at the same time. The theater has a single ticket booth and a cashier who can maintain an average service rate of 280 movie patrons per hour. Service times are assumed to follow an exponential distribution. Arrivals on a typically active day are Poisson distributed and average 210 per hour.

To determine the efficiency of the current ticket operation, Mike wishes to examine several queue operating characteristics.

a. Find the average number of moviegoers waiting in line to purchase a ticket.

b. What percentage of the time is the cashier busy?

c. What is the average time that a customer spends in the system?

d. What is the average time spent waiting in line to get to the ticket window?

e. What is the probability that there are more than two people in the system? More than three people? More than four?

12-15 The wheat harvesting season in the American Midwest is short, and most farmers deliver their truckloads of wheat to a giant central storage bin within a 2-week span. Because of this, wheat-filled trucks waiting to unload and return to the fields have been known to back up for a block at the receiving bin. The central bin is owned cooperatively, and it is to every farmer’s benefit to make the unloading/storage process as efficient as possible. The cost of grain deterioration caused by unloading delays, the cost of truck rental, and idle driver time are significant concerns to the cooperative members. Although farmers have difficulty quantifying crop damage, it is easy to assign a waiting and unloading cost for truck and driver of $18 per hour. The storage bin is open and operated 16 hours per day, 7 days per week, during the harvest season and is capable of unloading 35 trucks per hour according to an exponential distribution. Full trucks arrive all day long (during the hours the bin is open) at a rate of about 30 per hour, following a Poisson pattern.

To help the cooperative get a handle on the problem of lost time while trucks are waiting in line or unloading at the bin, find the

a. average number of trucks in the unloading system.

b. average time per truck in the system.

c. utilization rate for the bin area.

d. probability that there are more than three trucks in the system at any given time.

e. total daily cost to the farmers of having their trucks tied up in the unloading process.

The cooperative, as mentioned, uses the storage bin only two weeks per year. Farmers estimate that enlarging the bin would cut unloading costs by 50% next year. It will cost $9,000 to do so during the off-season. Would it be worth the cooperative’s while to enlarge the storage area?

12-24 Billy’s Bank is the only bank in a small town in Arkansas. On a typical Friday, an average of 10 customers per hour arrives at the bank to transact business. There is one single teller at the bank, and the average time required to transact business is 4 minutes. It is assumed that service times can be described by the exponential distribution. Although this is the only bank in town, some people in the town have begun using the bank in a neighboring town about 20 miles away. If a single teller at Billy’s is used, find

a. the average time in the line.

b. the average number in the line.

c. the average time in the system.

d. the average number in the system.

e. the probability that the bank is empty.

12-25 Refer to the Billy’s Bank situation in  Problem 12-24 . Billy is considering adding a second teller (who would work at the same rate as the first) to reduce the waiting time for customers, and he assumes that this will cut the waiting time in half. A single line would be used, and the customer at the front of the line would go to the first available bank teller. If a second teller is added, find

a. the average time in the line.

b. the average number in the line.

c. the average time in the system.

d. the average number in the system.

e. the probability that the bank is empty.

Chapter 4

Chapter 4

Evaluating a Firm’s Financial

Performance

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Learning Objectives

• Explain the purpose and importance of financial analysis.

• Calculate and use a comprehensive set of measurements to evaluate a company’s performance.

• Describe the limitations of financial ratio analysis.

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THE PURPOSE OF FINANCIAL ANALYSIS

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The Purpose of Financial Analysis

Financial Analysis using Ratios • A popular way to analyze the financial statements is

by computing ratios. A ratio is a relationship between two numbers, e.g., a given ratio of A:B = 30:10 means A is 3 times B.

• A ratio by itself may have no meaning. Hence, a given ratio is compared to: – ratios from previous years

– ratios of other firms and/or leaders in the same industry

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Uses of Financial Ratios: Within the Firm

• Identify deficiencies in a firm’s performance and take corrective action.

• Evaluate employee performance and determine incentive compensation.

• Compare the financial performance of the firm’s different divisions.

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Uses of Financial Ratios: Within the Firm

• Prepare, at both firm and division levels, financial projections.

• Understand the financial performance of the firm’s competitors.

• Evaluate the financial condition of a major supplier.

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Uses of Financial Ratios: Outside the Firm

Financial ratios are used by: • Lenders in deciding whether or not to lend to a

company.

• Credit-rating agencies in determining a firm’s credit worthiness.

• Investors (shareholders and bondholders) in deciding whether or not to invest in a company.

• Major suppliers in deciding to whether or not to extend credit to a company and/or in designing the specific credit terms.

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MEASURING KEY FINANCIAL

RELATIONSHIPS

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Question 1 How Liquid Is the Firm? Can It Pay Its Bills?

• A liquid asset is one that can be converted quickly and routinely into cash at the current market price.

• Liquidity measures the firm’s ability to pay its bills on time. It indicates the ease with which non-cash assets can be converted to cash to meet the financial obligations.

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How Liquid Is the Firm?

Liquidity is measured by two approaches: – Comparing the firm’s current assets and current

liabilities – Examining the firm’s ability to convert accounts

receivables and inventory into cash on a timely basis

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Measuring Liquidity: Perspective 1

Compare a firm’s current assets with current liabilities using:

– Current Ratio – Acid Test or Quick Ratio

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Current Ratio

• Current ratio compares a firm’s current assets to its current liabilities.

Coca-Cola = $32,986M ÷ $32,274M = 1.02

• Coca-Cola has only $1.02 in current assets for every $1 in current liabilities. Coca-Cola’s liquidity is lower than that of PepsiCo, which has a current ratio of 1.14.

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Acid Test or Quick Ratio

• Quick ratio compares cash and current assets (minus inventory) that can be converted into cash during the year with the liabilities that should be paid within the year.

Coca-Cola = ($21,675+ $4,466M) ÷ ($32,374M) = 0.81

• Coca-Cola has 81 cents in quick assets for every $1 in current debt. Coca-Cola is slightly less liquid than PepsiCo, which has 85 cents for every $1 in current debt.

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Measuring Liquidity: Perspective 2

• Measures a firm’s ability to convert accounts receivable and inventory into cash:

– Days in Receivables or Average Collection Period

– Inventory Turnover

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Days in Receivables (Average Collection Period)

• How long does it take to collect the firm’s receivables?

Coca-Cola = ($4,466M) ÷ ($45,998M/365) = 35.44 days

• Coca-Cola (at 35.44 days) is slightly faster than PepsiCo (at 36.41 days) in collecting accounts receivable.

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Accounts Receivable Turnover

• How many times are the accounts receivable “rolled-over” each year?

Coca-Cola = $45,998M ÷ $4,466M = 10.30X

• The conclusion is the same—Coca-Cola (10.30X) is slightly faster than PepsiCo (10.33X) in collecting accounts receivable.

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Days in Inventory

• How long is the inventory held before being sold?

Coca-Cola = ($3,100M) ÷ ($17,889M ÷ 365)= 63.25 days

• Coca-Cola carries inventory for a longer time than PepsiCo (37.15 days).

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Inventory Turnover

• How many times are the firm’s inventories sold and replaced during the year?

Coca-Cola = $17,889M ÷ $3,100M= 5.77X

• The conclusion is the same—Coca-Cola moves inventory much slower than PepsiCo (9.83X).

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Question 2: Are the Firm’s Managers Generating Adequate Operating Profits from the Company’s Assets?

• This question focuses on the profitability of the assets in which the firm has invested. We consider the following ratios to answer the question: – Operating Return on Assets

– Operating Profit Margin – Total Asset Turnover – Fixed Assets Turnover

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Operating Return on Assets (ORA)

• ORA indicates the level of operating profits relative to the firm’s total assets.

Coca-Cola = $9,707M ÷ $92,023M = 0.105 or 10.5%

• Thus managers are generating 10.5 cents of operating profit for every $1 of assets which is quite a bit less than PepsiCo (13.7%)

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Disaggregation of Operating Return on Assets

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Managing Operations: Operating Profit Margin (OPM)

• OPM examines how effective the company is in managing its cost of goods sold and operating expenses that determine the operating profit.

Coca-Cola = $9,707M ÷ $45,998M = 0.211 or 21.1% • Coca-Cola managers are better than PepsiCo in

managing the cost of goods sold and operating expenses, as the Operating Profit Margin for PepsiCo is only 14.5%.

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Managing Assets: Total Asset Turnover

• This ratio measures how efficiently a firm is using its assets in generating sales.

Coca-Cola = $45,998M ÷ $92,023M = .50X

• Coca-Cola is generating 50 cents in sales for every $1 invested in assets, which is much lower than PepsiCo (.95X).

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Managing Assets: Fixed Asset Turnover

• Examines efficiency in generating sales from investment in “fixed assets”

Coca-Cola = $45,998M ÷ $14,633M = 3.14X

• Coca-Cola generates $3.14 in sales for every $1 invested in fixed assets, which is lower than PepsiCo (3.87X)

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Question 3: How Is the Firm Financing Its Assets?

• Here we examine the question: Does the firm finance its assets by debt or equity or both? We use the following two ratios to answer the question:

– Debt Ratio – Times Interest Earned

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Debt Ratio

• This ratio indicates the percentage of the firm’s assets that are financed by debt (implying that the balance is financed by equity).

Coca-Cola = $61,703M ÷ $92,023M = 0.671 or 67.1%

• Coca-Cola finances 67% of its assets by debt and 33% by equity compared to PepsiCo financing 75% of its assets by debt.

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Times Interest Earned

• This ratio indicates the amount of operating income available to service interest payments.

Coca-Cola = $9,707M ÷ $483M = 20.1X

• Coca-Cola’s operating income is 20 times the annual interest expense and higher than PepsiCo (10.63X) due to its relatively higher operating profits.

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Times Interest Earned

Note: • Interest is not paid with income but with

cash. • Oftentimes, firms are required to repay part

of the principal annually. • Thus, times interest earned is only a crude

measure of the firm’s capacity to service its debt.

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Question 4: Are the Firm’s Managers Providing a Good Return on the Capital Provided by the Company’s Shareholders?

• This is analyzed by computing the firm’s accounting return on common stockholder’s investment or return on equity (ROE).

• Note: Common equity includes both common stock and retained earnings.

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ROE

Coca-Cola = $7,098M ÷ $30,320M = 0.234 or 23.4%

• Owners of Coca-Cola are receiving a lower return (23.4%) compared to PepsiCo (37.1%).

• One of the reasons for lower ROE is the lower operating return on assets generated by Coca-Cola (10.5% for Coca-Cola v. 13.7% for Pepsi-Co). A lower return on the firm’s assets will always result in a lower return on equity and vise versa.

• Also, Coca-Cola uses less debt (67% for Coca-Cola v. 75% for Pepsi-Co). Higher debt translates to higher ROE under favorable business conditions.

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Question 5: Are the Firm’s Managers Creating Shareholder Value?

• We can use two approaches to answer this question:

– Market value ratios (P/E) – Economic Value Added (EVA)

• These ratios indicate what investors think of management’s past performance and future prospects.

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Price/Earnings Ratio

• Measures how much investors are willing to pay for $1 of reported earnings.

Coca-Cola = $42.00 ÷ $1.60 = 26.25X • Investors are willing pay more for Coca-Cola for

every dollar of earnings per share compared to PepsiCo ($26.25 for Coca-Cola versus $22.09 for PepsiCo).

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Price/Book Ratio

• Compares the market value of a share of stock to the book value per share of the reported equity on the balance sheet.

Coca-Cola = $42.00 ÷ $6.81 = 6.17X • A ratio greater than 1 indicates that the shares are more

valuable than what the shareholders originally paid. The ratio is lower than PepsiCo ratio of 8.19X suggesting that PepsiCo is perceived as having better growth prospects relative to its risk.

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Economic Value Added (EVATM)

• Shareholder value is created if the firm earns a return on capital that is greater than the investors’ required rate of return.

• EVA attempts to measure a firm’s economic profit, rather than accounting profit. EVA recognizes the cost of equity in addition to the cost of debt (interest expense).

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EVA for Coca-Cola

• Operating return on assets = 10.5% • Total assets = $92.023 billion • Assume cost of capital = 10%

EVA = (.105% – .10)* $92.023B = $460.115M

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SUMMARY OF RATIOS

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THE LIMITATIONS OF FINANCIAL RATIO

ANALYSIS

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The Limitations of Financial Ratio Analysis

1. It is sometimes difficult to identify industry categories or comparable peers.

2. The published peer group or industry averages are only approximations.

3. Industry averages may not provide a desirable target ratio.

4. Accounting practices differ widely among firms. 5. A high or low ratio does not automatically lead to a

specific conclusion. 6. Seasons may bias the numbers in the financial

statements.

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Key Terms

• Accounts receivable turnover ratio

• Acid-test (quick) ratio • Asset efficiency • Current ratio • Days in inventory • Days in receivables (average

collection period) • Debt ratio • Economic value added • Financial ratios • Fixed-asset turnover

• Inventory turnover • Liquidity • Operating profit margin • Operating return on assets

(OROA) • Price/book ratio • Price/earnings ratio • Return on equity • Times interest earned • Total asset turnover