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Watch the video titled “How Can Corporate Brands Be Globally Relevant While Locally Applicable?” (4 min 32 s) located below. You may also view the video at https://www.youtube.com/watch?v=6wDqOA1KIX0&feature=youtu.be Using the information from this vide

Watch the video titled “How Can Corporate Brands Be Globally Relevant While Locally Applicable?” (4 min 32 s) located below. You may also view the video at  https://www.youtube.com/watch?v=6wDqOA1KIX0&feature=youtu.be  Using the information from this video and any other resources from this course, recommend two (2) ideas that any U.S. company could use to provide a local […]






marketing discussion question

= ·         Go to the Daily Mail website, located here,http://www.dailymail.co.uk/ushome/strayermanagement/index.html  or use other business-related websites of your choice to search for a news article concerning a company that is having an ethical issue. Next, examine the use of social media marketing campaigns for and against the company regarding the ethical issue, and analyze the main advantages […]






Examine three key ways that consumers gain emotional intelligence about their patterns of consumption. Choose a market segment and determine two learning patterns that motivate customers in this market segment to purchase. Analyze the attitude change stra

Examine three key ways that consumers gain emotional intelligence about their patterns of consumption. Choose a market segment and determine two learning patterns that motivate customers in this market segment to purchase. Analyze the attitude change strategies. Determine the effectiveness of negative advertising campaigns in regard to changing the components of attitude. Use examples to […]






Discussion 6

Help a Local Nonprofit Organization (20 points)”  Please respond to the following: Go to the Facebook for Business – Non-Profits and Organizations page, located here, and view the success stories. Examine the overall manner in which nonprofit organizations can benefit from a private social network. Include at least one (1) example of such benefit to support your […]






business finance problem

EVALUATION OF PORTFOLIO BETA AND THE REQUIRED RETURN ON STOCK The tendency of a stock’s price to move up and down with the market is reflected in its beta coefficient. Therefore, beta is a measure of an investment’s market risk, and is a key element of the CAPM.  In this part of the project, you […]