One of the biggest issues facing e-retailers is the ability to reduce the proportion of customers who cancel their transactions after they have selected their products. It has been estimated that about half of prospective customers cancel their transactio
Question 9.57One of the biggest issues facing e-retailers is the abilityto reduce the proportion of customers who cancel theirtransactions after they have selected their products. It hasbeen estimated that about half of prospective customers canceltheir transactions after they have selected their products(data extracted from B, Tedeschi, HE-Commerce, a Cure forAbandoned Shopping Carts: A Web Checkout […]